Every once in a while, we in social media have geek-out moments.  OK, actually probably much more than every once in a while.  This happens quite a bit.  Whether it is a new gadget, app or platform – we who “do” social media for a living are passionate about this stuff.

I had a geek-out moment last night.

I tweeted a photo that I took at the Denver Broncos training camp that day.  Simple enough, right?  I had already done some fancy editing to it in Instagram to make me think I’m a really good/cool photographer.  I wanted to share this image with the official @Denver_Broncos Twitter handle, since, you know, every once in a while big name Twitter handles spread the love.  I really thought the picture was pretty sweet.

I didn’t want to share my actual Instagram link with the Broncos community manager, as I figured that has much less chance of being re-shared to some extent.  That is more along the lines of self promoting my Instagram handle by way of my Twitter handle, and asking a big-name Twitter account to do that for me.  Too many steps and gateways.  They just want to a share a picture right there.  They have 165,000 followers and always appear to be pretty selective with what they RT and post.  Slim chance.

So, I just took the Instagram-edited photo from my phone’s memory card and shared that on Twitpic as a free-standing image.  No tie-in to Instagram.

Sure enough, about twenty minutes later, the Broncos official Twitter handle Re-Tweeted my original tweet to their large follower-base.  Granted, many of which did not see the post, but it’s still cool.   They replied to my tweet and kept my handle in their post.  This is when I geeked out.  About 10 minutes later the tweet had been RT by others 83 times and ‘favorited’ by another 34.  My Twitter handle was mentioned each time.  OMG!!!

I know, this really shouldn’t be that exciting.  Behind even the Broncos’ account is a community manager (who was totally on it after 9 PM by the way), or social manager of some kind.  A human.  Doing a similar job that I do.  However, for some reason it’s still exciting to see your Twitter handle out there mentioned by a “big deal.”  I geeked out.  I know, beat it nerd.

As of this afternoon the tweet has 126 RT, 49 Favorites, 9 other mentions and my Twitpic has been viewed over 1,200 times.

Without the Broncos boost, I guarantee I probably would have 1, maybe 2 RTs and potentially 100 views.

So with a few clicks and one post, boom.  Another quick example of the the power of social media.

And I’m a geek.