When the Wu-Tang Clan released their new album in 2015, ‘Once Upon A Time in Shaolin,’ it was met with an immense amount of hype. The year prior, a double CD of the album was stored in a vault at a hotel in Morocco, you know, as one does with a new album. But this wasn’t any album drop – they only released one copy. ONE. And that single double-disc sat inside of a vault in northern Africa until a rich kid bought it at an auction for $2 Million. It was unattainable to the nth degree. It was as much an innovative music launch strategy as it was a wild PR and marketing stunt. And it got people to notice, with social chatter skyrocketing for several months after the album’s initial announcement.
MOBILE
the importance of mobile SMS marketing – what I’ve learned
A year ago I had very limited experience with mobile marketing in general, let alone SMS (text messaging) on behalf of a brand. The far and away priority in my world when I started the new job was the social media program and strategy, content marketing, and building a new model in that realm that better connects the brand to consumers and gives them more of what they want to engage with. It’s not something that happens overnight so it took the majority of my time for a long while. But along with the social and content side, I also had the responsibility to oversee the mobile SMS program – something I needed to learn quickly and get rolling. It soon became much more of a priority for me and my team.
Peace out, Vine. Ok. Not really.
Instagram just announced they will now have video.
15 second videos.
Instagram basically watched how Vine worked out for a while, waited until Vine launched on Android and got everyone excited and then did this. Facebook face palmed Twitter. So long, 6 second videos…
Well, maybe.
Vine campaigns give Android users the finger…NO MORE – Updated 6/3/2013
UPDATED 6/3/2013
Android FINALLY just got Vine. So, pretty much everything below is irrelevant now (so goes the beast of social media). Anyway, I still believe it what I said before the Android version existed…so, take it for what it’s worth. In the meantime I’m going to take my android phone and go play with Vine…
Facebook phone? Trying not to suck?
Facebook phone? Trying not to suck?
I saw this article on TechCrunch and just thought it was funny. Facebook is talking about developing a smartphone, for the 3rd time. I know people love to make fun of ideas like this, but Google made a phone, and a laptop. Why can’t Facebook? They can. And they probably will. And I think it will probably be pretty sweet. But that’s just me.
A follow-up: a month with Path and Instagram
Exactly one month ago I started using Path and Instagram. The delay on Path was due to my utter need to avoid it as long as I could, and for Instagram it was the barrier to entry since I have only Android devices. On that day a month ago, the Android Instagram app launched and I started to walk down the Path. I wrote a quick blog about the two new (for me) social platforms.
more businesses need to be on foursquare
Remember a few years ago when some of your friends would “check-in” to every damn place they went during a day? Remember how annoyed you were when you’d see these as status updates? Yeah, me too.
JEFF WERKHEISER 