the scarcity of snapchat’s spectacles and why it’s a smart marketing strategy

When the Wu-Tang Clan released their new album in 2015, ‘Once Upon A Time in Shaolin,’ it was met with an immense amount of hype. The year prior, a double CD of the album was stored in a vault at a hotel in Morocco, you know, as one does with a new album. But this wasn’t any album drop – they only released one copy. ONE. And that single double-disc sat inside of a vault in northern Africa until a rich kid bought it at an auction for $2 Million. It was unattainable to the nth degree. It was as much an innovative music launch strategy as it was a wild PR and marketing stunt. And it got people to notice, with social chatter skyrocketing for several months after the album’s initial announcement.

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the importance of mobile SMS marketing – what I’ve learned

A year ago I had very limited experience with mobile marketing in general, let alone SMS (text messaging) on behalf of a brand. The far and away priority in my world when I started the new job was the social media program and strategy, content marketing, and building a new model in that realm that better connects the brand to consumers and gives them more of what they want to engage with. It’s not something that happens overnight so it took the majority of my time for a long while. But along with the social and content side, I also had the responsibility to oversee the mobile SMS program – something I needed to learn quickly and get rolling. It soon became much more of a priority for me and my team.

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A follow-up: a month with Path and Instagram

Exactly one month ago I started using Path and Instagram.  The delay on Path was due to my utter need to avoid it as long as I could, and for Instagram it was the barrier to entry since I have only Android devices.  On that day a month ago, the Android Instagram app launched and I started to walk down the Path.  I wrote a quick blog about the two new (for me) social platforms.

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