brands – make sure your social content is these things. or stop.

Consumer brands on social media are not a new thing, in fact, the brand “boom” on channels such as Facebook and Twitter was about seven years ago. In those seven-ish years we’ve seen social platforms grow up, go public, and become huge legitimate businesses. Their users have grown up and adapted as well, as have those users’ expectations and behaviors, how they consume content, and where and when they consume it. So it comes as no surprise that brands have had no choice but to keep evolving on social media, too, if they want to reach the right people with their messaging, stories and content, and make those stories matter.

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the importance of mobile SMS marketing – what I’ve learned

A year ago I had very limited experience with mobile marketing in general, let alone SMS (text messaging) on behalf of a brand. The far and away priority in my world when I started the new job was the social media program and strategy, content marketing, and building a new model in that realm that better connects the brand to consumers and gives them more of what they want to engage with. It’s not something that happens overnight so it took the majority of my time for a long while. But along with the social and content side, I also had the responsibility to oversee the mobile SMS program – something I needed to learn quickly and get rolling. It soon became much more of a priority for me and my team.

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measuring success through social content in 2015

Over the last several years, the success metrics that have told us if social media is doing a “good job” for a company or brand have fluctuated more than Chandler Bing’s weight in the last few seasons of “Friends.” A few years ago we were all very proud of ourselves as social media managers and marketing organizations if a Facebook post we put out there got a lot of “likes.” Or if a tweet got a bunch of favorites. Because, that told us that the stuff that we published had people clicking a thumbs-up or a star. And of course, that meant success.

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Social Media Strategy Step 1: The Business Goal

Brands in 2013 utilize social media for a wide array of objectives – loyalty, awareness, sales, community, web traffic, share of voice, influence, engagement, and beyond.  The list goes on and on.  What for the most part was a pool of companies and brands just a few years ago jumping on the social bandwagon because they felt like they had to, or because it was the new, cool thing… is now a full blown discipline that directly marries marketing and public relations.

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