measuring success through social content in 2015

Over the last several years, the success metrics that have told us if social media is doing a “good job” for a company or brand have fluctuated more than Chandler Bing’s weight in the last few seasons of “Friends.” A few years ago we were all very proud of ourselves as social media managers and marketing organizations if a Facebook post we put out there got a lot of “likes.” Or if a tweet got a bunch of favorites. Because, that told us that the stuff that we published had people clicking a thumbs-up or a star. And of course, that meant success.

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10 social media buzzwords…and their buzzy meanings

There are plenty of coined phrases out there that signify different elements of the online world. Things like earned mediaconversionsclick-through-rate, or optimization Those of us that work in the digital space have all used them. In fact, we say them all the time. They become so commonplace that the actual meaning behind such words sometimes gets lost, or we so deeply know what we think they mean that we don’t often look through the lens of those that don’t speak our language.

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