As we approach the New Year we look to the future. And we also look back. What used to be so clearly defined as “social” media and “digital” in their own rights, have converged. There is a large gray area where digital meets online meets social meets content meets devices meets users. It’s all moving closer to a model that’s one in the same. You won’t be able to have one without considering the other. The silos of even just last year are looking more and more like the entire farm, working together.