brands – make sure your social content is these things. or stop.

Consumer brands on social media are not a new thing, in fact, the brand “boom” on channels such as Facebook and Twitter was about seven years ago. In those seven-ish years we’ve seen social platforms grow up, go public, and become huge legitimate businesses. Their users have grown up and adapted as well, as have those users’ expectations and behaviors, how they consume content, and where and when they consume it. So it comes as no surprise that brands have had no choice but to keep evolving on social media, too, if they want to reach the right people with their messaging, stories and content, and make those stories matter.

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A quick look at big happenings in brand social media in 2015

I haven’t written too many blogs in 2014. For a while I was still on the agency side of things so writing an opinionated blog about the digital world was part of the gig, so it came more naturally. The last five months or so, I’ve been in a new job back on the client side, with a longer commute, kids getting older, and seemingly less time than ever before. I’m still very much-so up on my game, it just hasn’t been on paper (digital paper). But here I am, back – writing again.

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Brands need to look at Facebook for what it is

PAY TO PLAY

We’ve been hearing this for a few years now, and it always seems to get progressively more intense and negative with each passing update to Facebook’s algorithms.  As brand social media marketers we hear that content needs to be really “high quality” in order to reach more users organically.  And that “virality” will play a role in how many unique eyeballs see your brand’s posts.  We’ve understood that text posts on Facebook have greater reach but receive lower engagement, and that image posts get the most engagement, but don’t necessarily generate that organic reach every time, and even those ‘rules’ continuously change.  It’s been a tough formula to crack and there hasn’t been a perfect answer.  And now Facebook is blatantly admitting that organic reach is falling off.

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My 7 predictions for the socially digital world in 2014

2014 graphic

As we approach the New Year we look to the future.  And we also look back.  What used to be so clearly defined as “social” media and “digital” in their own rights, have converged. There is a large gray area where digital meets online meets social meets content meets devices meets users.  It’s all moving closer to a model that’s one in the same.  You won’t be able to have one without considering the other.  The silos of even just last year are looking more and more like the entire farm, working together.

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If you’re not utilizing influencers – you’re doing it wrong

influencer

You are a brand.  You use social media to connect with your consumers, business partners, general fans, and other random people that clicked that button to link themselves to your social presence.  You put content out there for these people to see, to say something from your brand.  It might be a story.  It could be a really entertaining short-format video, or maybe a longer one.  You could’ve put a clever graphically-designed post out there.

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vine and instagram video …no longer apples to apples

VINE AND INSTAGRAM NOT APPLES TO APPLES

There have been a lot of recent changes to both Instagram and Vine.  What was once a head to head battle for short-format video supremacy has turned into something different.  And, that battle was very short-lived as well.   Vine launched their much desired app on Android and then about 10 seconds later Instagram was all like, “Oh yeah, did we mention we are launching video?  And, our videos are over twice as long and are on that app you guys already all love for photos of the sky, your feet, and your food.  And, Facebook owns us.”  End quote.   Or, something like that….

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